Industry Information - Articles - Studies

Trying to find relavent information on the web concerning outdoor signage can be a bit overwhelming. In order to aid your research, we are providing links to some of the more popular sites that address the importance of outdoor signage, and digital outdoor advertising in particular.  We have found these sites to be of great help to the business owner in understanding the economic impact their signage provides.

Regulating Digital Boards
by Outdoor Advertising Association of America, Inc.

This OAAA pdf brochure contains information on digital billboards, the types of changeable message signs, traffic safety, State Statues, as well as a model sign code provisions for digital billboards. 

Signage for Your Business
by Small Business Administration

Effective signage is a critical component of your retail business' success, and can contribute to the success of all businesses.  These sites provide in depth information about signage and your business as provided by the SBA.

• Why Use Signage
• Understanding the Value of Signage
• FAQs About Electronic Message Centers (EMC)
• Features and Advantages of EMC

Signage: Your Voice on the Street
by The U.S. Chamber of Commerce Small Business Center

This site provides information about why you need a sign for your business and discusses the value of on-premise signage.

The Arbitron National In-Car Study - The Power of Outdoor Advertising
by Arbitron

The Arbitron National In-Car Study is a nationwide look at commuters’ in-car media activity.  This study provides information on how digital outdoor advertising can impact your business, how commuters respond to advertising, and much more.

The Economic Context of On-Premise Business Signs and How to Establish Value in the Marketplace
by The Signage Foundation for Communication Excellence, Inc.

This site contains educational material with reference to on-premise signage and other forms of place-based communications, graphics, and design systems. The information contained within this particular study will help acquaint small businesses with the economic value of on-premise signage.