Confused with the jargon used in today’s signage industry? Do terms such as ‘cluster’ ‘contrast ratio’ or ‘refresh rate’ make you scratch your head? This glossary of terminology will help light the way to understanding many of the terms associated with Outdoor Digital Advertising.

To navigate through the glossary, click on the letter above to go directly to that glossary page.

[H]

H CHANNEL LETTER

A dimensional letter with baffles at the center of the cross-sectional shape for support of neon tubing and mounting of transformers.

HIGH-RISE SIGN

A tall freestanding sign.