| Glossary of Terms |
Confused with the jargon used in today’s signage industry? Do terms such as ‘cluster’ ‘contrast ratio’ or ‘refresh rate’ make you scratch your head? This glossary of terminology will help light the way to understanding many of the terms associated with Outdoor Digital Advertising. |
[M]
Backlit advertising structure located at strategic points in shopping malls; usually two or three-sided.
A wide variety of on-premise sign types located within the interior of a multi-tenant building or mall.
This manual establishes minimum standards of placement that a sign must achieve to accomplish readability and conspicuity. The manual covers a range of traffic control devices; specifically signs, broken into three categories: guide signs, warning signs, and directional signs.
A permanent awning often of metal and glass projecting over an entrance. Also known as canopy.
A provider of syndicated local market consumer data, measuring most major U.S. DMA’s. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyles behavior and all demographics.
The combination of media types used together to meet the objectives of a media plan.
A variable message sign that allows a retailer to list products and prices. For example, the bill of fare for a fast food restaurant.
The area within the sign panel describing the limits of the message.
An electronically or mechanically variable message sign enabling changes to be made from locations other than at the sign. See also Variable Message Sign.
One thousandth of a candela.
A truck or trailer equipped with one or more poster panel units. The truck can either be parked at specified venues or driven around designated localities.
A portable sign mounted on a trailer.
A ground sign with low overall height. Also see freestanding sign.
|
