| Glossary of Terms |
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Confused with the jargon used in today’s signage industry? Do terms such as ‘cluster’ ‘contrast ratio’ or ‘refresh rate’ make you scratch your head? This glossary of terminology will help light the way to understanding many of the terms associated with Outdoor Digital Advertising. |
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A bulletin that remains permanently located at a specified site throughout the term of a contract, usually for long periods. These signs are large – 14 feet by 48 feet. They are usually found along the Interstate system and are typically supported by a single monopole.
A sign that is applied or attached to a building. Also known as a building mounted sign.
A dimensional letter that is constructed with side walls, back and a face making the letter a solid integral unit with the side walls and back having a pan-shaped cross section.
A plastic sign face molded into a three dimensional shape. Also called molded face, molded and embossed face, molded and debossed face.
A sign mounted on top of the parapet of a building. See building mounted sign. PERMANENT SIGN A sign attached to a building, structure, or the ground in a manner that enables the sign to resist environmental loads, such as wind, and precludes ready removal or movement of the sign.
The light-sensitive component within a photosensor. The actual device might be a photodiode, a phototransistor, or a photoconductive cell. It is important to make a distinction between a photocell and a complete photosensor device. A photocell might be any device in which light controls the electron emission from a cathode, the electrical resistance of an element, or the electromotive force produced by a cell; it is usually incorporated in an electric circuit and used in mechanical devices such as door openers or home outdoor night lights.
All the outdoor advertising units in a market that are operated by a single company. Sometimes the term refers to the outdoor company itself.
Signage that advertises a product at its point of sale, or "point of purchase" location.
An enclosure for concealing and/or for decorating poles or other structural supports of a ground sign.
A freestanding sign with visible support structure.
A sign not permanently attached to the ground or building, with a power-cord for connection to an electrical source, and readily removable using ordinary hand tools.
An unlighted sign fabricated by using one or more visible posts to support the sign body.
An outdoor unit that can accommodate 30-sheet or 8-sheet poster displays.
The date when a poster program is scheduled to commence. A five day leeway is customary.
Detailed directions provided to an outdoor company by an advertiser or agency assigning specific copy to specific locations.
A window of five working days after a scheduled posting date in which all contracted locations can be posted without penalty.
A standardized display format measuring 12' 3" x 24' 6" in overall size. Premiere panel units offer the impact of a bulletin by utilizing a single sheet vinyl face stretched over a standard 30-sheet poster panel.
A standardized display format measuring 25' 5" x 24' 6" in overall size. The premiere square utilizes a single vinyl stretched over two stacked 30-sheet poster panels. In some markets, this same technique can be applied to stacked 8-sheet poster panels measuring 12' 6"x 12' 1" in overall size.
An in-market field check of available panels to determine locations for a specific GRP/showing.
A building mounted sign with the faces of the sign perpendicular to the building fascia.
Certification by an outdoor company that contracted advertising services have been rendered.
Aletter or logo cut out of a backing material that is as thick or thicker than the sign face material, and mounted on the inside of the sign face so that the backing material’s thickness extends flush with or through and beyond the front plane of the sign face. A freestanding sign with visible support structure or with the support structure enclosed with a pole cover.
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