Confused with the jargon used in today’s signage industry? Do terms such as ‘cluster’ ‘contrast ratio’ or ‘refresh rate’ make you scratch your head? This glossary of terminology will help light the way to understanding many of the terms associated with Outdoor Digital Advertising.

To navigate through the glossary, click on the letter above to go directly to that glossary page.

[V]

V-TYPE SIGN

An off-premise sign structure that consists of multiple sign facings placed at angles to each other, oriented in different directions and not exceeding 10 feet apart at the nearest point to each other.

VARIABLE MESSAGE SIGN

A sign that includes provisions for message changes. Also called changeable copy panel, changeable copy sign, time and temperature sign, electronic message center, menu board.

VARIANCE

Special administrative procedure by which one may obtain an exception to zoning rules such as height, setback and type of use.

VISIBILITY

The quality of a letter, number, graphic, or symbol, which enables the observer to distinguish it from its surrounds or background.

VINYL

A single-sheet substrate on which an advertising message is rendered by computer production. Vinyl is primarily used on the face of bulletins and premiere products.