Confused with the jargon used in today’s signage industry? Do terms such as ‘cluster’ ‘contrast ratio’ or ‘refresh rate’ make you scratch your head? This glossary of terminology will help light the way to understanding many of the terms associated with Outdoor Digital Advertising.

To navigate through the glossary, click on the letter above to go directly to that glossary page.

[W]

WALL SCAPES / WALL MURAL

An advertising display painted or attached directly onto the exterior surface of a building. In certain applications, vinyl advertising copy may be applied to or suspended from a wall.

WALL SIGN

A building-mounted sign either attached to or displayed or painted on an exterior wall in a manner parallel with the wall surface, and not projecting more than1inches from such surface. See fascia sign.

WAVELENGTH

The distance in a periodic wave between two points of corresponding phases. The LED's wavelength determines its color.

WAYFINDING

Enabling a person to find his or her way to a given destination thru the use of effective signage.

WINDOW SIGN

A sign that is displayed in a window.